The Maichimp integration is the simplest way to stay in touch with your visitors. When you connect your Mailchimp account, each visitor that signs in will be automatically added to the Mailchimp list of your choice. This makes it the perfect integration for Mailchimp users who are often visited by sales leads, customers, partners or investors.
Enable the Mailchimp confirmation feature to consider visitor privacy. This way, visitors have the chance to opt in or out of your mailings.